Completion: In progress
Located in Brisbane Quarter’s new W Hotel, a bespoke tailoring store resides on the podium level. The intent of the fitout design and the tailor’s product mirror each other — carefully detailed forms that speak volumes to both quality and individuality.
The fitout exploits the narrow floor plate and the full-height glazed frontage by positioning a series of crisp, white, well-proportioned arched display frames that showcase custom-designed suites worn by mannequins.
This seductive and powerful display is balanced by the restrained design that occurs beyond. While it is possible to glimpse a private fitting session and the range of the high-end product within the store, walls and joinery are dark in tone and are accented by luxurious curtains, parquetry flooring and a bespoke brass serving counter.
Photography: Cameron Murchison